Account Selector

Ruralco ATS General Meeting

Tuesday 18 November 2025

Ruralco ATS 
General Meeting

Tuesday 18 November 2025

Ruralco ATS Annual General Meeting

Tuesday 18 November 2025 11am

Annual General Meeting

The 62nd Annual General Meeting of the Ashburton Trading Society Limited T/A Ruralco will be held on Tuesday 18th November 2025 at 11am, at the Hotel Ashburton 35 Racecourse Road, Ashburton.

Business

  1. To approve the Minutes of the 61st Annual General Meeting held on Wednesday 20th November 2024.
  2. To receive the Society’s annual financial statements and an accompanying report from the Board for the year ended 30th June 2025.
  3. To elect Directors—Rhea Booker retires by rotation. Rhea Booker is available for re-election; Tony Coltman has resigned as Director, creating a further vacancy.
  4. To receive the report of the Independent Board Remuneration Committee and to approve their recommendation. Recommendation is that the pool of Directors fees for the 2025/2026 financial year be set at a maximum of $340,000 and be allocated as the Directors see fit.
  5. To transact any other business that may be properly brought before the meeting.

Proxies

Under the present rules of the Society, there is provision for voting by proxy (see details below).
Ruralco ATS Annual Report 2025
Ruralco ATS Annual Report 2025

Online Voting

We have four nominees for two director positions at this year’s AGM.

How does it work?

Voting opens on 4 November.  

An independent election management company, Electionz, has been engaged to run the process. Two weeks prior to the AGM, on 4 November, voting will open. All registered voters will receive an email with a link to the voting website. Text messages and reminder emails will be sent. Any Shareholders without a registered email address will be sent a text message. You will also be able to vote in person at the AGM. 

Electionz will be present at the AGM and will handle the processing of the results. Voting will close during the AGM and the results will be announced by the Chair at the AGM.

Please note, under the Constitution, to be eligible to vote, your Shareholding account must have transacted in the last 12 months; and have joined as a Shareholder over 12 months ago.  

This is your co-operative, and we are small enough that your say genuinely matters, so please make the effort to vote, and help us continue to lower the cost of farming inputs. 

Director Nominees

Rhea Booker

Rhea Booker

Candidate Occupation
Chartered Accountant & Director, Rural Business Accountants Ltd. 

Current Governance Experience
Current Ruralco Director and Chair of the Audit & Risk Committee (Ruralco). Director, Rural Business Accountants Ltd, where we engage with clients at a strategic level, providing governance support where needed.

Previous Governance Experience
Chair of Methven Preschool, Treasurer of Methven Care Trust, Chair of Hamilton City Young Farmers.

On Farm Background
Originally dairy farming in the Waikato, my husband, James and I moved to Canterbury eleven years ago to continue farming interests. James is now the General Manager for a large farming group and together we are in an equity partnership of a small dry stock farm and calf rearing operation.

Off Farm Background
I am a Chartered Accountant and Director of Rural Business Accountants Ltd. Our core focus is supporting farmers and rural businesses providing taxation and advisory services. In this role, I connect with my fellow Ruralco Shareholders; ensuring your views are heard and that board decisions work for our farming community.

Profile
I have a passion for business and the engine room that drives it. With a corporate background, I bring insight into the internal challenges the Ruralco team faces and how these shape board decisions. I have a practical mindset being able to connect strategy to operations. As a Chartered Accountant, it is critical to me that decisions make financial sense and are connected to the long-term vision of the organisation.

I have contributed to the significant internal change that we have seen in Ruralco over the last three years and take pride in where we stand today; with a united board and executive, and a vision I support. It would be an honour to stand for another term to ensure we bed in our renewed strategy for Ruralco’s long term success.

I act with integrity, commitment and accountability and would value your vote at these next elections.
Richard Fitzgerald

Richard Fitzgerald

Candidate Occupation
General Manager for Environmental Consultancy and Mixed Cropping Farmer

Current Governance Experience
Sept 2020 - Present: Director of Barhill Chertsey Irrigation Limited. A 45,000ha Irrigation scheme in Mid Canterbury
December 2024 - Present: Chairman of the Brand Development Council of City Cave Wellness Franchise (Australia)
January 2018 - Present: Trustee Mphatakizo Humanitarian Organisation (Projects in health, education and food security in Malawi, Africa)
March 1993 - Present: Kedron Farm Limited (Intensive Mixed Cropping property In Mid Canterbury)

Previous Governance Experience
Sept 2015 -2024: Electricity Ashburton Networks. A co-operative electrical distribution network company in Mid Canterbury.
                   - Chairman of Health and Safety Board committee, People, Culture and Sustainability committee.
Nov 2022- Aug 2023: Chairman - Enviro Collective Limited. Start-up environmental advisory company in Mid Canterbury.
June 2014 - Sept 2020: Trustee - NZ Rural Games. A national based rural sports competition held annually.
Mar 2012 - Apr 2020 : Trustee - Mt Hutt College and Lauriston Primary School Board.
                   - Chairman for two years

On Farm Background
Farming at Lyndhurst, Mid Canterbury since 1992 in partnership with my wife Ruth. Over farming career, developed farm from a traditional dryland mixed cropping operation to a modern digitally driven, intensive, small seeds arable, livestock trading and calf rearing property.
Currently hold Advanced Mitigation environmental status and are undergoing the farm succession process with next generation.
Host second year degree Farm Management students from Lincoln University, previous member of Beef & Lamb Farmer Council and previous chairman of Lincoln University Science Days.

Off Farm Background
Aug 2023 - Present: General Manager of Enviro Collective. Supporting uptake of sustainable environmental practices.
2020 - 2023: Agricultural Advisor to Ash District Council. Led research into local economic impact of Freshwater Regulations and Climate Change impacts.
2015 - 2019: Extension Design - Lead, Red Meat Profit Partnership. Developed NZ FAP Plus and Action Networks.
2014 - 2015: Acting CEO for Grow NZ. Start-up for a nationally based people development organisation for primary industry.
2002 - 2014: Inaugural CEO (for 7 years) for NZ Young Farmers. Led major strategic change leading to the turn-around of the organisation and the Young Farmer Contest.

Profile
With over 30 years' experience in agribusiness and rural governance, I offer both practical farming insight and proven leadership across co-operative and infrastructure organisations. As a Mid-Canterbury farmer, my governance approach is grounded in stewardship, innovation, and long-term thinking - qualities essential to building resilient rural businesses.

I aim to ensure Ruralco continues to deliver cost-competitive farm inputs that strengthen Shareholder control and profitability of their farm businesses. My directorships with Barhill Chertsey Irrigation, EA Networks and Enviro Collective, have built strong skills in strategy, health and safety, risk management, sustainability, and stakeholder engagement. As General Manager of Enviro Collective, I lead initiatives helping more than 250 Canterbury farmers meet regulatory and environmental goals.

Combining formal governance training with practical sector experience, I bring balanced, pragmatic decision making and a firm commitment to co-operative values, member engagement and enduring community benefit. I look forward to contributing to Ruralco's strategic direction and on-going success.
Cole Groves

Cole Groves

Candidate Occupation
Farmer and Director 

Current Governance Experience
MHV Water Ltd 2021- current. Currently Chair of MHV Water. 
Hinds Primary School Board of Trustees 2018- Current (Presiding Member). 
Mid Canterbury Rural Support Trust Trustee 2018 - Current.

Previous Governance Experience
EA Networks Board - 2022-2025 - Chair of Health and Safety Sub Committee 

On Farm Background
Own and operate a 120ha Dairy farm in Hinds, a 20ha support block and lease a 195ha Dairy support and cropping farm at Wakanui.

Off Farm Background
Several governance roles from Not for Profit, Co-operatives, community, and commercial roles over the last 15 years.

Profile
As a hands-on farmer across all aspects of our business I am fully aware of the challenges we face across our sector inside and outside the farm gate. I am deeply passionate about Ruralco being successful in the incredibly competitive rural supplier's industry. We have a loyal shareholder base that needs a strong and enduring Ruralco to play a critical part in their farming businesses. I have extensive governance experience especially in co-operative governance through my directorships with MHV Water (Chair) and EA Networks plus my community governance roles that would benefit Ruralco and the board. I have a passion for People, Culture and Health and Safety at a governance level plus I have strong financial skills needed to drive a successful business. I am excited with Ruralco direction and strategy and want to contribute to the future of it.
Matt Paton

Matthew Paton

Candidate Occupation
Farmer and Director

Current Governance Experience
LFIC Executive
WESCT Trust

Previous Governance Experience

On Farm Background
Own and operate a cropping and dairy farm in Wakanui.

Off Farm Background

Profile
We gratefully acknowledge previous generations of Mid Canterbury farmers for their foresight in establishing ATS/Ruralco and their commitment to having a successful, independent community co-operative.
Modern farming is a team effort, and supporting every farming entity is a huge number of people and businesses locally off farm.
Ruralco is one of these for our business. With the ebb and flow of business cycles, we can sometimes become complacent and take things for granted.
Business is competitive and requires steady, reliable governance built on lived experiences, partnerships, and community for long-term success.
Thank you for your support.

Proxy Form

If you are unable to vote online, or attend the AGM, you can always appoint a proxy to vote on your behalf at the AGM.

Proxy forms are available on 28 October 2025. Then you can download the proxy form from www.ruralco.co.nz/AGM, or collect from our reception, or request one to be emailed to you by emailing [email protected]. Please note that all completed proxy forms are to be deposited at the reception of Ruralco, 97 Burnett Street, Ashburton or emailed to [email protected], before 11am, Monday 17 November 2025, 24 hours before the Annual General Meeting.

Further AGM Information

For further information on our AGM and nominations click below.

Previous Annual Reports

Click below to see the previous Annual Reports.
About Us
Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

Learn more
Annual Report
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© Ruralco 2025 | Ruralco is the trading name for Ashburton Trading Society, a New Zealand owned co-operative