Account Selector

Ruralco is your partner in business growth and the direct link to more than 10,000 farmers and their families.

Ruralco is your direct link to local farmers and their families. We are committed to our farmers, their families, and the rural communities they operate in. Ruralco delivers to Merchants the trusted relationship with farmers, effective direct marketing channels, secure and timely payment and more. It's easy, with business as usual from day one.
The Ruralco business advantage
Aligning with Ruralco enables you to grow your business alongside a highly regarded brand. Ruralco offers businesses the opportunity to capture farming industry spend, with benefits such as:
  • Direct access to a market of more than 10,000 farming cardholders.
  • The security and cashflow advantage of guaranteed payment*.
  • Payments that are simple to administer, either by swipe or an easily established manual process.
  • Personalised support from a dedicated Merchant Account Representative, who can assist with your business growth objectives through understanding of your business.
  • Local business network support, with growth and education opportunities.
  • Access to Ruralco Credit Card benefits, including consistently saving at least 12c** off the fuel pump price at over 300 fuel outlets, including Mobil Service Station, Allied Fuel Stops and listed sites nationwide^.
  • Ed Body Fencing
  • Electraserve
  • Netherby Meats
  • Neumanns Tyres
  • Robilliards Jewellers
  • Tanglez
  • The Fine Lion
  • Aakland Chemicals

BOOST Mineral Blend

A specifically formulated water-soluble, multi-mineral blend, providing essential trace elements for animal health. A generic blend available in store or a blend can be customised for your herd.

BOOST Complete 19% Calf Pellet

A specifically formulated calf pellet boosted with Ruminate Complete Calf Additive which includes the highest quality ingredients to provide full macro, trace element and vitamin profiles to maximise the potential of your calves from start to finish.

BOOST Dairy Feed

A specifically formulated fully homogenised blend or pellet providing balanced, consistent, and reliable nutrition. 
We customise the mix to suit your livestock requirements. Bulk delivered to your farm. 
Access Ruralco Credit Card benefits
Becoming a Ruralco Merchant gives you access to a Ruralco Credit Card, which offers you discounts at over 3,000 businesses and fuel outlets nationwide. Find out where you can use your Ruarlco Credit card or see below for some of the businesses where you can start saving.
Where can you use your Ruralco Credit Card 
Asure Accommodation Group
BNT
ElectraServe
Gluyas Motor Group
Harvey Norman
Mitre 10
Mobil Service Stations
Newlands Auto Electrical
PlaceMakers
Ultimate Broadband
VTNZ
Join the Ruralco Network
Contact one of our friendly Merchant Account team and they'll be able to provide more information about how you can start accepting Ruralco Credit Cards.
Jason McKenzie
MERCHANT ACCOUNT MANAGER
027 722 7070
Jo Hyde
MERCHANT ACCOUNT REPRESENTATIVE
027 203 1111
Need some help, find the answers here
Need some help, find the answers here
*Subject to pre-authorisation.
** No volume limits. The Ruralco 12c per litre discount is off displayed pump price. Discount current as of 1 January 2025 and is subject to change. Discount is not available at convenience stations or in conjunction with other fuel discount offers. The Ruralco 12c per litre discount will automatically be applied as a rebate on your monthly statement, not at point of sale.
^Eligibility criteria, lending criteria, and terms and conditions apply.
Our Story

Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

Learn More

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0800 787 256

ruralco@ruralco.co.nz

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About Us
Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

Learn more
Annual Report
Connect With Us
© Ruralco 2025 | Ruralco is the trading name for Ashburton Trading Society, a New Zealand owned co-operative