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WORDS BY INDIANA ROBERTS

This July, Ruralco is celebrating a major milestone—the 30th anniversary of Instore Days

Instore Days is set for Thursday 4th and Friday 5th July, with this year’s event promising an array of exclusive deals, expert advice, and a strong sense of community spirit, all in support of our local farmers and their crucial role in agriculture.

What started as a small gathering 30 years ago has evolved into a must-attend event for Canterbury farmers. Ruralco (then known as Ashburton Trading Society) was founded by a group of Ashburton farmers who wanted to make farming life easier. Since then, Ruralco has been part of the community, growing alongside the very people it supports, and along with that vision grew Instore Days which has expanded into a significant occasion, offering not just excellent deals but also a venue for networking, learning, and celebrating our agricultural heritage.

Here’s what you can expect:

• Exclusive deals: Take advantage of deals on everything from chemicals, seed, and fertiliser to products and services from local businesses who accept our card.

• Meet the Experts: Talk with suppliers, merchants and our Ruralco team about the latest in farm technology and services that can enhance your farm’s efficiency.

• Prize Draws: Celebrate with us and be in to win up to $15,000 in House of Travel vouchers. Every $250 spent with your Ruralco Card from 1 June until 7 July 2024 gets you in the draw. Plus, if you join us at the event, every transaction gets you into the draw to win one of 30 $500 prize draws across our stores and the two days.

Instore Days is about good conversations and great food just as much as it is about deals. Food trucks will be serving up tasty treats from 10am–3pm daily. Plus, there’s always coffee and tea available to keep you refreshed.

If you can’t make it to the Ashburton store, don’t worry. The same great Ruralco deals are available at our Methven and Rakaia stores or online on our website. Look out for exclusive Ruralco Member deals at participating businesses around town too.

“Ruralco Instore Days is more than a sale—it’s an opportunity to connect with people who are as dedicated to farming and community as we are. Whether you’re looking for incredible deals, expert advice, or just a pleasant day out, there’s something for everyone,” says Ruralco CEO Tony Aitken.

Mark the 4th and 5th of July on your calendars and join us for an event that highlights the best of agriculture in New Zealand. Our people are your people, and our home is your home, so come and celebrate 30 years of Ruralco Instore Days with us.

Find out more about Instore Days here.