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With the introduction of a duathlon event, new run/walk 5km course, a schools team mountain bike trophy up for grabs and the opportunity to ride the mountain bike tracks back the other way, the 2024 Ruralco Longbeach Coastal Challenge is getting it’s second wind.

Farm confidence has fallen since the start of the year, with debt, interest rates, and banks causing the greatest concern to Kiwi farmers.

This year’s Ruralco Instore Days prize draw period kicked off on June 1. Every $250 spent with Ruralco Instore Days participating suppliers until July 7 enabled members one entry in the draw to win one of three House of Travel vouchers valued at $15,000, $10,000, and $5,000. After drawing the winner, Ruralco wants to say a huge congratulations to Copland Fields, winner of the $15,000 voucher, Deegan Dairies, winner of the $10,000 voucher and Love Agricultural Contracting, winner of th...

Prime Minister Christopher Luxon met with a variety of Mid Canterbury farmers and agricultural support businesses at Ruralco’s Instore Days today, describing the event as a wonderful opportunity to connect with the primary sector.

This July, Ruralco is celebrating a major milestone—the 30th anniversary of Instore Days.

Farmers have been hit with all sorts of challenges of late, but a new report shows that hasn’t stopped them continuing to invest strongly in their staff.

A self-proclaimed “people person” Ruralco’s Retail Manager, Tina Thompson’s focus on helping customers has been a constant theme throughout her working career.

Ruralco’s Rakaia store has a prime location according to locals. It’s just far enough off State Highway 1 to be seen, but is still easily accessible, and is often “on the way” for locals according to long serving Store Manager, Maree Smith.

Staying local and true to its original intent is Ruralco’s primary focus for its future strategy.

The cancellation of the proposed Lake Onslow pumped hydro battery project was a priority on the government’s early “to do” list as it took the reins of power late last year.