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Words by Anita Body

The Ruralco Instore Days is a fantastic celebration of all things agricultural, focussed on bringing the rural community together and this year’s event is shaping up to be another exciting opportunity for farmers to connect with our team and our suppliers.

This year’s Ruralco Instore Days will be held on Thursday 7 July and Friday 8 July, with deals available online till midnight on Sunday 10 July.

From small beginnings in 1994, Instore Days has grown and is now likened to a “mini field days” in our Ashburton store, where you can benefit from deals across Ruralco and our suppliers. Recent years have seen around 100 supplier businesses participating, with more than 2,000 members attending the two-day event.

The 2022 hybrid event will encompass a marquee at our Ruralco Ashburton store with suppliers on site to discuss your farming needs across many farm supplies, seed, fertiliser, fuel, energy, and service-based card suppliers, with an extensive network of retail card suppliers participating through their own retail stores.

“It’s a fantastic opportunity to meet with industry players to hear first-hand about their products and services, and new initiatives and technologies which can assist your farming operation,” says Ruralco Group CEO, Robert Sharkie. “It’s also a wonderful chance for us to get together again following so many cancelled events. Opportunities for farmers to meet with other farmers are always worthwhile and we are looking forward to seeing everyone again.”

While Instore Days takes place in July, members can start accumulating entries for this year’s major prizes from 1 June by spending $250 at our participating suppliers. Up for grabs this year is a 2022 Honda Pioneer 520 (RRP from $20,119), and a House of Travel voucher worth $10,000.

To be in to win, every $250 you spend cumulatively across our Instore Days participating suppliers between 1 June 2022 and 10 July 2022 automatically gives you one entry into the prize draw. All sales will be included in the prize draw, including all online orders placed prior to midnight on 10 July 2022.*

Mark the dates on the calendar and join us at Ruralco Ashburton to meet suppliers in person, get epic deals and enjoy a bite to eat from one of our tasty food trucks from 10am–3pm, with tea/ coffee available all day. Alternatively, you can visit our stores in Methven or Rakaia to get the same great deals, a bite to eat and meet suppliers, or you can visit our participating card retail suppliers at their stores for exclusive Ruralco Member deals.

If you are too busy on farm to make it to the stores, or you farm outside of Canterbury, then you can still participate in our great deals by buying online at Instore Days . More information is coming your way, so keep an eye out to find out more about Instore Days and this year’s deals.

*Terms and conditions apply and are available at www.ruralco.co.nz/instoredays