Bruce McEwen is a seasoned business leader with a proven track record in freight management, business development, and governance. As the founder and Managing Director of Zend Ltd, he has spent decades building and refining a company that prioritises exceptional customer service and operational efficiency. His deep understanding of the logistics industry, combined with a hands-on approach to problem-solving, has made Zend a trusted name in freight solutions.

Beyond Zend, Bruce is actively involved in governance, not only serving as a Director on the Ruralco Board but also as Deputy Chair at Cargill Enterprises and Chair at Consignly Ltd, a freight software company expanding into Australia. His ability to navigate complex business environments, foster strategic partnerships, and drive continuous improvement makes him a valuable contributor to the Ruralco team.

Bruce thrives on new challenges and is eager to leverage his experience to support Ruralco with growth, innovation, and operational excellence.