save the date

1 - 2 JULY

Two Of The Best Days Off The Farm Every Year Since 1994

Join Us To Celebrate Our 27th Year Of Instore Days


The Ruralco Instore Days is a fantastic celebration of all things agricultural, focused on bringing shareholders, cardholders and suppliers together to what has likened to be a “mini field days” in our Ashburton store to benefit from all aspects of what our business and our suppliers have to offer. 

The Instore Days was first established in 1994 and has grown to be a major event on the Canterbury and wider rural calendar.

Due to COVID-19 in 2020 we were unable to run a physical event, we instead ran Instore Days as an exciting new format offering you all the same great deals available on the Ruralco Website online store or through our participating suppliers.

This year, the event will become a hybrid. You can visit our marquee at the Ruralco Ashburton store, or if you live locally to Methven or Rakaia simply pop in and see the team.

At any of our stores you will be able to catch up with some suppliers, enjoy a few refreshments and most importantly take advantage of our great deals. If you’re out of area or can’t get to us for any reason you can buy most of the deals online from our website or call us to place your order.

Additionally, our Card Suppliers who have a retail premise will be running their promotions in their own stores over the period, remember to use your Ruralco Card or account to get the deal! Card Suppliers who provide services will be in the marquee at Ashburton over the 2 days.

The event will take place from Thursday 1 July until Friday 2 July with our deals available online until midnight Sunday 4 July.

Event Hours:

  • Thursday 1 July: 8:00am - 5:30pm
  • Friday 2 July: 8:00am - 4:30pm


Already a member but haven't got a website login yet?  Create a login

Not a member yet?  Enquire now

Be in to win a new side-by-side

Honda 2021 Pioneer 1000 – RRP from $29,350.

To be in to win, every $250 you spend across our Instore Days participating suppliers cumulatively from 1 June - 4 July 2021 gives you one entry into the prize draw.


There will be lots of other prizes to be won, more details will be coming soon on these and the great deals we have negotiated on your behalf. 

Keep an eye out for emails from us with more information and look out for the catalogue arriving early June to your letterbox. 

Follow us on Facebook & Instagram to stay up to date with announcements.

For the Ruralco Instore Days Online 2021 Honda Pioneer Prize Draw Terms and Conditions CLICK HERE

Calling all kids

Win the ultimate cooking package this Instore Days!

Simply share with us your favourite recipe, along with a photo of your cooking creation and you'll be in the draw.

Bonus prizes for creativity, fun and delicious recipes plus, have your recipe featured in our Real Farmer magazine this spring.

Email your recipe and photo to

Kids Competition form

Check out the Instore Days Catalogue

To purchase any of the products click on the categories of products below.

Instore Days pricing will be revealed on the 1st of July, keep an eye out for the Instore days tag on products to ensure you are getting the best price.

Be organised for Instore Days by downloading the Instore Days order form, filling it out with your requirements and emailing it back to us at


Download form

Farm Supplies Deals

Exclusive Instore Days deals for Farm Supplies.

Discover Deals

Gift & Homeware Deals

Exclusive Instore Days deals for Gift & Homeware.

Discover Deals

Energy Deals

Exclusive Instore Days deals for Energy.

Discover Deals

Fertiliser Deals

Exclusive Instore Days deals for Fertiliser.

Discover Deals

Seed Deals

Exclusive Instore Days deals for Seed.

Discover Deals

Fuel Deals

Exclusive Instore Days deals for Fuel.

Discover Deals

Card Deals

Exclusive Instore Days deals for Card.

Discover Deals

Clothing & Footwear Deals

Exclusive Instore Days deals for Clothing & Footwear.

Discover Deals




Participating Card Suppliers





Participating Clothing & Footwear Suppliers




Participating Farm Supplies Suppliers




Participating Gift & Homeware Suppliers



Participating Partners

Participating Seed Suppliers



supporting local businesses




Prize Draw


Every $250 spent with participating suppliers gives you an entry into the draw. Spend is cumulative across all participating suppliers so every dollar counts.
i.e. Buy a Betacraft wet weather jacket for $170*, purchase a pair of Skellerup gumboots for $80* – both items put together = $250 = 1 entry into the draw!
Or order your seed and fertiliser for the upcoming season at a combined total value $25k = 100 entries into the draw!
Or fill up your vehicle at Mobil or Allied using your Ruralco Card (or Ruralco Mobil card) $150 plus pay your Meridian Energy bill through Ruralco $600 = $750 = 3 entries into the draw!
Or spend $150 at Neumanns Tyres plus pay your Insurance bill with FMG at $100 = 1 entry into the draw!
*prices are examples not actual
You don’t need to complete an entry form; we will calculate your entries based on your Ruralco statement for the period 1 June to 4 July.
Yes, as long as your order is placed with one of the participating suppliers, your order will provide you with an entry/s in the draw.
Yes, every $250 you spend with Meridian between 1 June - 4 July, gives you an entry in the draw.
No, you must spend on your Ruralco Card to gain an entry. Find out membership information here.




Yes, the deals will be available in our Ashburton, Methven & Rakaia Stores.
You will need to confirm this when you are placing the order with the team or supplier.
No, you will need to use your Ruralco Card to be eligible for supplier offers during Instore Days.
No, you will need to use your Ruralco Card to be eligible for deferred terms during Instore Days.
If you order online and get your items delivered, you will receive FREE freight. T&C + exclusions apply. If you order directly via email or phone freight charges may vary, you will be best to enquire about freight costs when placing the order.



Already a member? Get your website login sorted    Create a login

Not a member yet?  Enquire now

Account Selector