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Clothing & Footwear

Whatever the weather we've got you covered this Instore Days with great deals on our clothing and footwear range.
We've teamed up with our wide range of suppliers to secure some great special on wet weather gear, gumboots, socks, fleece, jerseys, and more.

Go in the draw to win 1 of 3 House of Travel vouchers valued at $15,000, $10,000, and $5,000. Every $250 cumulatively spent across our participating Instore Days businesses from 1 June to 7 July 2024 will give you one entry into the prize draw.

CLOTHING & FOOTWEAR DEALS

Betacraft

Betacraft is known for clothing and wet weather gear made specifically for farmers and growers that is durable and comfortable. Designed in NZ since 1952, it’s our mission to keep you farming no matter the weather. Now, when you purchase an ISO940 Ranger set, you will receive a free Typhoon Vest.
In 2024, John Bull Footwear celebrates 90 years—nine decades of being tried, tested, and
proven to give our wearers boots that protect and perform, look great, fit great, and offer
great value. This evolution of innovation has cemented the brand as a true New Zealand icon.
Learn more at: johnbull.co.nz

Deane Apparel

Get great deals on Deane Classic overalls and Stamina Work Pants this Instore Days 4-5 July 2024.

Line 7

With 60 years of designing and creating wet weather gear, Line 7 knows what works. Getting the cows in, drafting the ewes or checking crops Line 7 has the gear to keep you warm and dry. Get your Line 7 gear at a great price with 30% off these Instore Days.

Norsewear Limited

You often can’t choose your work conditions, but you can choose what you wear. Norsewear has been delivering rugged performance and proven durability for outdoor people since1963. Get deals on some of our most popular socks and apparel at Ruralco today.

Skellerup

Handcrafted from durable rubber, Skellerup 4x4 Marathon and Power gumboots are built to endure the demanding conditions of New Zealand. Engineered with reinforced ribbed panels at key wear and flex points, the all-terrain tractor-tread outsole offers exceptional grip. Get 20% off when you shop at Ruralco Instore Days.

Swanndri

Swanndri has been trusted for 110 years to protect outdoor adventurers who each day have pulled on a Swanni, stepped outside their front door, and gotten on with it. Undaunted by the weather or anything else that gets in their way. Swanndri and Ruralco are teaming up to offer 40% off all Swanndri.

Tussock Creek

Tussock Creek Moleskins are hard wearing and suitable for any occasion. Available in a range of colours and weights. Get special pricing during Instore Days.

Shop Clothing & Footwear

Find out more about our other Instore Days deals

Find out more about our other Instore Days deals

Find out more about our other Instore Days deals

About Us
Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

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© Ruralco 2024 | Ruralco is the trading name for Ashburton Trading Society, a New Zealand owned co-operative