Real people do amazing things

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Real people do amazing things

Our Story

In 1963 a group of farmers formed the co-operative Ashburton Trading Society (ATS) that would become Ruralco. They wanted competitive pricing for their businesses and a sustainable future for tomorrow, and today we’re still obsessed with that vision.

We live in the rural communities we serve. We have straight up conversations with the farmers, contractors, service and support businesses who work together in our local communities. We listen until we understand the needs of the people who make a living from agriculture. Then we do what we can to make life a little easier.

We do our best on prices. We find answers. We tell the truth. We share experience and knowledge. We connect people with new ideas. We celebrate our heroes and the people that make Ruralco what it is today.

We care about tomorrow. With the deep roots of our co-op structure, we give rural businesses the opportunity to source better deals and know that their contributions deliver real value for their local communities, helping to support a prosperous future for our farming sector. 
We are obsessed with agriculture.
The Ruralco Brand Values
Our Ruralco Brand Values

Our History

Ruralco is proud of its heritage – the people, the events and the milestones that have helped shape the co-operative and make us who we are today.

A journey through the decades celebrates this and reminds us of all we have achieved since our establishment in 1963. 

Join Ruralco Today

With us you’ll benefit from competitive pricing and real value to meet the needs of your farming business including farm supplies, seed, energy, bulk fuel and fertiliser. 
You also have access to a Ruralco Credit Card, offering discounts at over 3,000 businesses and fuel outlets nationwide. 
All with the convenience of a single statement for consolidated spend and improved cashflow. 
As experts in agriculture, we provide comprehensive solutions with personalised advice and the latest innovations, whether on farm, in store or online.

Key Benefits of Becoming a Shareholder

Convenience
We make your farming life easier with the convenience of shopping online or in store with one statement for consolidated spend and improved cashflow. 
  • You receive one monthly statement that includes your GST invoices attached for your convenience.
  • With the Ruralco Card  it's easy to transact with the carefully chosen & reputable businesses you want and need to spend with. 
  • Get the right product or service for your farm when you need it both in store or online and delivered direct to you. 
Competitive pricing and real value
We offer competitive pricing with real value to meet the needs of your farming business. 
  • Through our Card Merchant network we negotiate purchasing options with real value on everyday items for your farm. 
  • We offer competitive pricing on the products and services you need to sustainably operate your farming business. 
  • We support our local agribusinesses and our local rural community. 
Expert advice and knowledge
Experts in agriculture since 1963, providing a complete solution with personalised advice, on farm, in store or online. 
  • Ruralco is a farming co-operative operating since 1963.
  • We bring value to your farming business through the knowledge of our people and the industry experts we connect you with. 
  • We share the latest farming innovations on farm and through our communications. 
Enjoy the convenience and start saving with Ruralco today
Join our network of Ruralco Card Merchants today
About Us
Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

Learn more
Annual Report
Connect With Us
© Ruralco 2024 | Ruralco is the trading name for Ashburton Trading Society, a New Zealand owned co-operative