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REAL FARMER

Stay updated with the latest news on farming and our rural community

Real Farmer is our digital publication, sharing real stories, about real local farmers. We share farming successes to recognise New Zealand's most valuable industry in a positive way.
Each seasonal issue covers everything including farming, family and our rural communities. Keep up to date with the latest technical news including research & development, technology, case studies and industry updates, as well as great deals for your farming business.

If you think your farming business would make a great story in Real Farmer, email us and tell us more.

Real Farmer Spring 2024
Goodyear Autocare
Mitre 10 Ashburton

Latest News

Farmer Stories

Interest

Farmer Stories

Interest

Blacklows TradeZone Ashburton
Blacks Fasteners

Technical

Card

Technical

Card

FMG
Harvey Norman

Wellbeing

  • Navigating tough times

    Farmstrong
    Whether it’s extreme weather events or changing regulations, dealing with uncertainty is a constant for many farmers and growers. Here are farmstrong ambassador Sam Whitelock’s tips for navigating t...
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  • Lester’s Story

    Wellness
    At 54 years old, Ruralco On-Farm Sales Manager, Lester Chambers is pretty open about his experience with prostate cancer.
    Read More

  • Be aware of battery fires

    FMG
    Lithium batteries are becoming a more common sight on farms these days and are used in numerous devices around the home. While they are now a part of modern life the batteries can create a fire risk, ...
    Read More

Lifestyle

  • Spring Reads with Ashburton Paper Plus

    Book Reviews
    Spring is the perfect season to indulge in a book while basking in the fresh air and colorful blooms. With longer days and warm sunshine, it’s an ideal time to relax outdoors with a great spring read.
    Read More

  • Venison Backsteak Tortillas

    Recipes
    Venison tortillas are a delicious twist on traditional tacos, featuring tender, seasoned venison that brings a rich, gamey flavor to each bite. Wrapped in warm tortillas and topped with fresh lettuce ...
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  • Escape in Spring

    Travel
    Escape in Spring with a weekend away. Venture to the coast of Banks Peninsula, escape in Mid Canterbury, or nestle into the rolling hills of Southland.
    Read More

Wellbeing

Lifestyle

Tyre General
Onfarm Data
Ag Staff
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Our Story

Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

Learn More

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About Us
Ruralco is a values-led farming co-operative since 1963. We make your farming life easier with the convenience of one card to use online or in store with one statement for consolidated spend & improved cashflow.

Through our supplier network we offer competitive pricing with real value to meet the needs of your farming business.

We are experts in agriculture, providing a complete solution with personalised farming advice and the latest innovations, on farm, instore or online.

Learn more
Annual Report
Connect With Us
© Ruralco 2024 | Ruralco is the trading name for Ashburton Trading Society, a New Zealand owned co-operative